MAZEL POWER Who Deserves the Cape?
Who Deserves
the Cape?
Put the superhero cape on someone who deserves
to be seen, celebrated, and reminded of what
makes them special.
Maybe they showed courage.
Maybe they made you laugh when you needed it.
Maybe they never stopped showing up.
Maybe they did something wonderful nobody else noticed.
Or maybe they’re simply the kind of person who
makes life a little better.
Notice it. Name it. Put the cape on them.
YOU’VE BEEN MAZEL’D!
This isn’t another generic greeting card.
A greeting card usually celebrates an occasion.
Mazel Power celebrates the person.
You tell us who deserves recognition and why.
We help turn your words into a personalized
Mazel Power experience created especially for them.
Someone thought about them.
Someone noticed them.
Someone put the cape on them.
How Mazel Power Works
1 Choose Your Hero
Friend. Parent. Child. Teacher. Coworker.
Neighbor. Spouse. Mentor.
Anybody who deserves their moment.
2 Tell Us Why
What makes them special?
Kindness? Courage? Humor? Generosity?
Resilience? The way they always show up?
That’s their Mazel Power.
3 Make It Personal
Add their name and your personal message.
Choose the visual style and help make the
recognition unmistakably theirs.
4 We Deliver the Surprise
Their inbox delivers the moment:
YOU’VE BEEN MAZEL’D!
A personalized recognition created by you,
especially for them.
It’s an Experience.
You can buy a card.
Sign your name.
Put on a stamp.
Done.
There’s nothing wrong with that.
But sometimes somebody deserves more than:
“Hope you have a great day!”
Mazel Power says:
- I thought about you.
- I noticed something about you.
- I wanted you to know what I see.
- I did something good in your honor.
That’s personal.
That’s recognition.
That’s Mazel Power.
$1.80 Donated
in Their Honor.
Every Mazel Power recognition also creates another
small act of good.
We donate $1.80 in the recipient’s honor.
Why $1.80?
In Jewish tradition, the number 18
represents Chai — life.
So the recognition doesn’t stop with the person receiving it.
Someone noticed the good in them.
You celebrated it.
Their Mazel helped create a little more good in the world.
Recognition Feels Good
for a Reason.
Gratitude, social connection, recognition, generosity,
and doing good for other people have all been studied
in connection with positive emotion and well-being.
The recipient gets the experience of being seen,
appreciated, and valued.
And the sender gets the satisfaction of noticing,
expressing gratitude, and doing something meaningful
for another person.
The Mazel Cocktail
No prescription required.
Side effects may include smiling.
Mazel Power is a recognition and gifting experience,
not a medical or therapeutic product. Research on gratitude,
prosocial behavior, social connection, and well-being describes
population-level associations and effects and does not guarantee
a specific biological or emotional response for every individual.
What’s Their Mazel Power?
Not every superhero saves the world before breakfast.
Some heroes are much easier to miss.
Everybody has something worth recognizing.
Sometimes somebody simply needs to point it out.
Ha’karat HaTov
There’s a Jewish idea called
Ha’karat HaTov.
Recognizing the good.
Noticing good is important.
Mazel Power takes the next step:
Say it.
Tell the person.
Let them experience themselves through the eyes
of somebody who values them.
Because sometimes we’re very good at seeing what’s
special in other people…
…and surprisingly bad at seeing it in ourselves.
That’s when somebody else gets to put the cape on us.
RECOGNITION / CAPE GRAPHIC
Suggested: one person symbolically placing a cape
on another person, superhero star/cape icon,
or warm recognition imagery.
The Mazel Ripple
You Don’t Have to Be Jewish
to Recognize the Good.
You don’t have to be Jewish to understand gratitude.
Or kindness.
Or recognition.
Or the feeling you get when somebody says:
“I see you.”
Mazel is good fortune.
Mazel Power is what happens when we notice the good
in another person and share it.
A little Jewish wisdom.
A little science.
A little humor.
And hopefully a little more happy in the world.
You Probably Already Know
Who Deserves the Cape.
Don’t wait for the perfect occasion.
Make this the occasion.
Tell them why they matter.
Put the cape on them.
Let a little good create a little more good.
•
PERSONAL MESSAGE
•
ELECTRONIC DELIVERY
•
$1.80 DONATED IN THEIR HONOR
Mazel.com
Notice the good. Share the good. Spread happy.