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Recognition with goodness attached

More than a message. A good deed in their honor.

Send someone a Mazels to tell them they mattered — and put a little more good into the world because of them.

$1.80
goes to charity in their honor with every Mazels.
They feel seen. Something good happens because of them.

Send Mazels →

mazels

/mah-zəlz/
urban slang • noun • exclamation
1.Congratulations. Good wishes. Props.
2.An expression of celebration, approval or encouragement.
Origin: from mazel, meaning congratulations and good fortune.

And now you can send them.
For thank-yous, congratulations, encouragement — and the moments that deserve more than a text.

You’re Awesome Mazels recognition graphic
The ideaYou noticed something good in them. Now something good happens in their honor.

You noticeSomeone did something worth recognizing.
You sendYou make sure they know you saw it.
Good happens$1.80 goes to charity in their honor.

The moment Mazels was made for

Who are you thinking about right now?

The person who popped into your head is the point. Mazels is for the moment when you think, “I should do something for that person.”

Mazels celebration message

$1.80
Just Send Mazels
A simple personal message that lets someone know you noticed.
$1.80 goes to charity in their honor.

Send Mazels →

Personalized You’re Awesome Mazels recognition

$4.80
Make It Personal
Put their name right on the Mazels graphic and add your personal message.
Includes $1.80 to charity in their honor.

Personalize It →

They helped when they didn’t have to.
They showed up when you needed them.
They did something kind.
They went above and beyond.
They deserve congratulations.
They could use a little encouragement.

Don’t just think it. Send Mazels.

What makes Mazels different

Recognition becomes action.

A text says, “You made a difference.”

A Mazels says something more: “You made a difference, so I did something good because of you.”

The charitable contribution isn’t a footnote. It’s part of the message. Someone valued you enough to put more good into the world in your honor.

More than a message. A good deed in their honor.

A celebratory Mazels gift with stars

One small gesture. Three good things.

It feels good on both sides — and beyond.

1

You act on the feeling.

You noticed someone and did more than merely think, “I should tell them.”

2

They feel seen.

Your Mazels tells them their kindness, effort, success or presence mattered to you.

3

Good travels further.

A $1.80 charitable contribution is made in their honor, turning your recognition into a real act of good.

✦
There are stars in the name

Why “Mazels”?

Mazal has an old connection to constellations and good fortune; mazalot are the constellations. Over time, “mazel tov” became the familiar wish of congratulations and good fortune.

We like the older image too: a good sign, a good constellation, a little good sent someone’s way.

With Mazels, that good wish has something real attached to it — a charitable act in the person’s honor.

No horoscope required. Just somebody worth celebrating.

Someone deserves some Mazels

You thought of them for a reason.

Tell them you noticed. Let them feel it. And put a little more good into the world because of them.

Send Mazels →